Every website requires a search engine optimization to ensure that higher traffic is directed towards it.
It is advantageous as when the rank of the website improved the chances of it being a preferred choice along with higher conversion rate improves. You can Improve your WordPress SEO for increasing your blog visibility in Search engines.
There are many search engines and the popular ones are Google, Yahoo, Bing etc. They have their own criteria to analyze and rank the websites. There are, however, common steps that are relatable to them all.
Thus to get better Search Engine Result Page Ranking should be done using many strategies. There are certain steps that can be followed to make the website upgraded with these strategies.
15 Steps To Improve Your Rankings Within 30 Days
1) WordPress SEO Favorable Title
Now we all know that one searches the website and the title is the first thing they notice. The content could have been relevant but the title has disappointed them. There is Google AdWords Keyword Planner that can be used as a great source here for these keywords.
2) Choose the Right Keyword
Keywords hold an important role in the content as well. The users should conduct a detailed analysis of the keyword which is relevant to the content in the link and then carry out a search to find out which keywords will be effective in generating high ranks.
This task is important and Google ad word is effective in finding out relevant related keywords.
3) Use the Keyword Carefully
Now you will feel that the word ‘keyword’ is overused, no it is not. We all understand the importance of it and thus each step related to it requires a mention.
You have made a sincere effort in identifying the related and relevant keywords now are your chance to use them effectively. The relevant KW should be strategically placed in the whole article.
4) Internal Linking
It is vital that the relevant content which is present on the blog or the site is highlighted for the search engines. This can easily be done with the help of internal linking.
This is relevant only when there are decent numbers of interrelated posts on the blog or site. It is like a thread that connects the articles within which create a strong context between new and old posts.
5) SEO Element On-site
The search can be optimized by including various different aspects one amongst them is the title tag that plays a huge role in finding out about the performance of the website.
They should be unique and contain keyword; these targeted keywords should not be stuffed with too many of them and should be strategically used.
6) On-Site Optimization
There are a lot of strategies that work from within the blog. The use of images for example:- it is said that a picture is worth a thousand words and this is right on point with the websites. Images, when coupled with relevant keywords, leads to search optimization.
7) Off-Site Optimization
Now one has been focused too much on its own website, it is time to go beyond it and create strong links with the others.
Off-site optimization is a process which links the website to other websites with relevant links. These links can easily be created if you provide guest blogs to related industry blogs.
8) Meta Description
This is an ingenious feature that gives the Search engine with relevant information about WordPress blogs. This tells them what the blog is about and thus is considered a great SEO strategy.
There are brief snippets, tagged in HTML which gives an overview of the content of the website. The description should be within 155 characters.
9) Research, Analysis, and Monitoring
When you are talking about improving ranking it is important that the Google ranking is known and analyzed. There are tools like Google Analytics and Authority Labs which monitor the performance of the websites.
Authority Lab is related to the ranking of the keywords and Google analytics enable the web owners to find out the searched Keywords by visitors.
10) Incorporate Social Media
Use of social media allows the website to reach millions. This is no doubt a brilliant strategy to increase the traffic.
Most popular social media platforms are Facebook, Twitter, Instagram etc. The way to include them is simple all website have a social media button which allows sharing of the content on these platforms.
11) Provide Best Content
There is no substitute for quality content. Make sure that your website provides high-quality unique content in every post.
The web visitors and the search engines both are organically attracted to high-quality content. Keep updating the website with something new which will keep the visitors motivated to visit it often.
Content is everything for any website. Make your articles easy to read that will increase the readability of your WordPress blog
12) Boost Performance
The use of caching plug-ins boosts the speed of the website in a significant manner. It helps to decrease the load on the web server and allows the website to work faster.
This will be directly related to the user’s experience. For large sized websites, the same role is played by a content delivery network.
13) Personalise the Permalink Structure
The default setting of the WordPress is Permalinks which should be changed. This is not a very search engine friendly structure and it does not allow important keyword highlights.
Use text-based permalink structure which is better than this option. They help improve SEO and also help the Google bot to locate the website.
14) Plugins Installation
You must have the .xml sitemap plug-in. It is a useful tool that provides a link to all pages of the website to search engines and index them.
It is a faster and easier way of getting the website noted by primary search engines. Along with this add SEO plug-ins as well. Using plug-ins increase the relevant traffic on the website.
15) Eliminate Unnecessary Elements
All unnecessary elements from the website should be removed. Only the main and relevant content should be highlighted.
Any links, elements, and plug-ins that serve no purpose should be removed from the site. If there is an untrustworthy source then unfollow it immediately. The idea is to keep only the things that are providing benefit to the site.