Nowadays, you can get a variety of videos online and it is one of the most vital content on the internet today. And, as per a report it is estimated that till 2019, video content will attract more traffic, approx 80% of traffic. Hence, you can estimate how much crucial video is. Here also you have to maintain competition with others. This is one of the most important reasons why everyone is engaged in video marketing.
However, you can enhance the user experience of your visitors by doing advancements in the production quality of your video. When it comes to keep your users engaged then you have to take care of video quality. In this post, we are going to discuss why video marketing is crucial and how to create video.
Social videos are those which you upload to a website to engage your visitors. Now, along with Youtube other popular social websites like Facebook, Twitter, Instagram are also providing the facility of posting videos. And, it is a known fact that information tell by the video can be grasped by a human soon as compare to the text content.
So, now we are going step by step towards how to spawn impeccable video.
1. Understand video specifications:
It is the first and foremost thing which you have to consider before start creating a video. If you want high-quality video then it is not necessary that you need high-quality or expensive cameras. But, the only thing you have to take care of is how you represent video in the online platform.
What should be the size of the video in order to be perfect? A majority of social sites nowadays implement a 16:9 aspect ratio. It means video content will look good when you are producing it at 960×540 or 1920x1080p.
You have to be sure that the video you are creating will fit well to all devices. As the number of people who are using mobile for browsing the web is inflating day by day. In such a scenario, if you do not create responsive videos then all your drudgery will squander. So, it is recommended to create responsive videos.
These days, anything over 60 frames per second is considered to be good quality. But it totally depends on what you are trying to develop. Consider you want to establish game play footage then it is good to develop at higher FPS. As game play footage requires highly elaborated and graphic demonstration. But it is not noticeable, usually in mobile devices. It is only noticeable when you compare 30 to 60 FPS in an online video.
Lightening and audio are two of the most vital facets when you are creating a video. It plays a major role in keep users hooked up with your video. As it can make or break your audience. People prefer good sound and light quality.
2. Identify target metric:
You have to identify your metric, for which specific purpose you are creating a video. Like you want to demonstrate the product, you just want to entertain people, create brand awareness and likewise. By this specific focus, you can create a video with the highest possible potential.
It is always good to avoid like behaving a complete marketer. If you only do marketing of your products, then people do not like your video that much. So, it is good to create a video which will intrigue your visitors. Whatever video you will create it should seems like you have created it not only for the marketing purpose but also to entertain the audience. Also, you can create an informative video like how your products work and related video. This will generate more traffic to your website. This way, you can do marketing of your products and your customers can also get support from your side.
You have to keep in mind that there is a big difference between shares and likes. If people only like your video, then it is not productive for you. You have to keep an eye on that your video is getting how much shares. If someone is sharing your video then it means that he or she is praising your video and want it to share to family and friends.
Viewers, followers and subscribers plays a vital role in sharing your video. You can effectively build your brand awareness by having more followers and subscribers. It is recommended not to simply focus on getting views rather you have to focus on getting more subscribers and followers.
3. Effective planning to augment your reach:
Try to plan a strategy to reach to a larger array of people. You have to share your videos across various social platforms like Facebook, Instagram, Snapchat, and other as well. It is a possibility that someone is active on Instagram while not on Youtube. Therefore, it is good to share your video content on numerous social platforms.
As you all know that Youtube is one of the most renowned platforms for posting videos. It is one of the topnotch ways to reach to a global audience. Youtube experiences 5 billion videos watched every day.
Facebook is one of the most used platforms. Facebook reported having 8 billion daily views from videos. But most of them were viewed without sound.
You can share your short video clips on Instagram stories. This is one of the most popular social platforms specifically for sharing pictures. But, before some time it has enabled video posting feature as well.
Twitter can be used to share video content. This is one of the most used platforms by professional. So, you can make a pertinent use of it. Most of the videos are viewed with the use of mobile devices. By exerting legitimate hashtags you can attract more traffic to your video content.
Videos will help you in outreaching to a larger population. As a majority of people prefer to see video rather than reading text content. But, you have to take care of every minuscule detail while creating video content then only you can succeed.