User intent is one of the well-known strategy for content marketing. It is an old technique but due to evolution of technology it is now well-known in the market. And, as of now it is one of the most crucial facets of marketing.
What do you actually mean by user intent? “User intent takes into consideration the keywords used in search queries, and also trying to fathom the context and the notion behind those words”.
In today’s creaky competitive world, it is not enough to throw a specific keyword in your blog and find it on top 10 search results. You have to optimize your content as per your users want or what exactly they are looking for.
Earlier, you have to go through many pages in order to get the exact content you want. Now, this is not the scenario, you can get your desired content by hardly searching up to two pages.
As searches are centered around to, “long tail keywords”. These keywords are the phrase of at-least four words. It helps search engines to find the specific information based on search query.
Notion to endeavor user intent:
What do you think why it is vital to write your content as per user intent? Can you attain the same results with the use of long-tail keywords? The answer is yes, you can attain good results but not to that extent.
As there are many variables come into play when Google crawls your web page for content. So in this post, we are going to discuss some of the reasons why to optimize content based on user intent.
1. Spawn more engaging content:
People and specifically, blog readers are also interested in more focused content despite of general topics. Hence, it is not only limited to search engines that are always looking for high-quality content. You can target your content for pinpoint accuracy.
Consider, if you are giving your visitors exact answer to their question. Then, you are tempting them to explore your website more. It means you can inflate traffic on your website tremendously, by optimizing content as per user intent.
2. Helps search engine to segregate content:
Now, keywords does not matters as much as they matter earlier. To do legitimate categorization of purpose of content, Google now analyze the whole content. Yes, keywords helps you in achieving good results but overall content plays a major part.
Hence, you have to be sure about the topic whatever you are writing. You need to remold it or write about something else.
Otherwise, it would be troublesome for a search engine to analyze your content. Then Google will rank some other website where it will find relevant content based on search query.
3. Resilient for mobile search:
More then 52% of all web pages worldwide are accessed through mobile devices. As of now, a majority of people also browse through voice search.
So, you have to optimize your content for voice search also. Along with this, You need to understand how people are speaking in their phones. As they are very casual when they ask Siri or Google a question.
Those are the conversational tone but while creating your content, you need to recognize those tone and voice structure. That is you need to write your content more naturally and in a user-friendly way.
4. Enhance Local business traffic:
Now, you all are aware of the fact that a majority of people are using mobile devices or any other handheld devices for browsing the web.
When people are searching for local shops then as per a report 82% people uses mobile devices. And, 72% of people visit the store if it is within five miles.
In such a scenario, user intent includes some local elements such as city, state, zip code or nearby popular landmarks. So, you can augment local business traffic by targeting local users. For this, you have to target a specific group of users.
5. Entice excellent visitors:
When you optimize content for user intent, then you are optimizing your content on a specific search criteria. That is before even visiting your website, search engine are already interested in the topic. And, you can see your result by adopting this technique.
The result of this is your website visitor who is likely to purchase from you or subscribe to your mailing list. It is one of the best techniques as you can attract more loyal customers. It is much better than simply targeting general population.
6. Matches to your user requirements:
Since you are optimizing content as per a specific topic and therefore, you are creating specific copies of your content.
Approx 83% of visitors go to a company’s website for seeking only some information. They may need any of the information like blogs, tutorials or often contacting you for opting your services.
So, you can get a good traffic on your website by optimizing it as per user intent. And, also for your website visitors, it is a point of convenience.