Business owners and along with them, bloggers are noticing that videos are a vital part of our lives. In this tech-savvy environment, you can find a variety of videos in the online marketplace. From small video clips of teaching to too long lectures, you can find everything. And, in the modern era videos are playing a major role in the marketing of any business. You can now do a live chat, video calls, see online news and many more. You can also find videos on Facebook feeds. As per reports,1.47 million Americans watch videos on the web, while an average user watches at least 16 minutes of online video advertising a month.
Business owners, bloggers, and entrepreneurs can also make use of video to do effective marketing and can adapt it along with the content marketing strategy. Besides YouTube, now you can find videos on any of the social media websites. Like Facebook and now Instagram is also on the queue to extend their video limit to 1 minute if you are posting on your profile. Currently, there are more than a billion users of Youtube. If you post a one minute video it will allure more customers as compared to a 500 word article.
Videos are not only used by social media but also various bloggers and entrepreneurs have started to add custom videos on their website. Here in this post, we are going to discuss the importance of video and how effective it is.
Spawn yourself as a brand name:
Video plays a vital role in establishing your business as a brand name. It also helps in setting your business as a benchmark to other organizations. By creating relevant videos your customers will get all the information they need. Along with this, it will make them excited to see that what is interesting in the video. It will keep your website visitors hooked up with your website for a long.
Consider you have incorporated video in your blog or article. Then, your loyal subscribers will become televangelist for you. That is you need not do anything if they like your video they will tell it to their friends. And, this way it inflates your popularity. By incarnating video in your branding efforts, you can represent your audience “the credible you”. It will make your audience to trust you and they believe in whatever you say and offer about your products.
Videos are galvanizing:
Videos will have a good impact on your audience that is they are tempted to take an action. Some of the actions like a search for more of your products, buy your products, or subscribing your newsletter and likewise.
Videos are crucial it is proven by the ratio that 64% of people have said that encompassing of videos have inflates their confidence for buying an item. And the ratio of people who returns items has decreased enormously. So, videos are that much important for your business and audience as well.
Upsurge Traffic rate:
It is a fact that, incorporation of video along with the e-mail inflates the click-through rate of e-mails by 200-300%. In simple terms, it inflates the traffic rate to your website. As per reports, encompassing of video augments the organic traffic from search engines by 157%. Video can bring three times more traffic, no matter you are doing promotion of your brand or blog.
One of the most intriguing facets of including video in your content marketing strategy is you need not be a videography competent. In the online market, you can find a huge variety of platforms for creating highly potent videos. One such platform is Promo By Slidely, using this you can spawn high-quality and standardized video. Videos cover all your important topics, it is one of the topnotch strategies which increases your likes, shares, and views.
Makes you Outstanding:
It is a known fact and is known by almost every blogger and entrepreneur. How strenuous is it to represent yourself in a unique way in comparison to the rest of the others. But, a bitter truth is not every company has proficient team members to do the task in a well-manner.
If you want to be unique among your competitors then to some extent you have to take the risk. Then, your main motto will be to spawn an anecdote video content. You have to take risk of being ingenious and credible then you can be at the top among your competitors. And, as a result, you can represent yourself in a different way than rest of all.
Convenient to share:
Videos are easy to share, so it will reach to a wider population as compare to contextual data. But after creating your video you have to select a legitimate time slot to share your video. For example, you want to share your video on YouTube then you have to do a pertinent research. Like when your competitors update video, is there any best duration of sharing a video and likewise.
You are assuring more future traffic by spawning engaging videos. Hence, without having to do a lot of backbreaking efforts you will get more than expected traffic.
Hassle-free to grasp:
It is a surprising fact or it might be known by some of you that grasping video is much easy as compared to text. It is also more memorable than text. After reading, people only perceive 10% of whatever they read. But this rate of perceiving inflates to 68% when anyone watches a video. As at the time of watching a video, people are using both of their senses, visual and auditory. It will ensure you that videos you are creating will not go in vain. People will understand it with ease and can easily grab its concept.
Now, you have a clear perception of the sheer importance of video in an online marketing strategy. When you are adding video to your content then you can be at the top among your competitors. Hope you like reading this post.