WordPress SEO Best Practices for 2021 and Beyond

Best Practices for SEO

Are you looking or free WordPress guide for SEO? This beginner’s friendly SEO guide will give you step by step procedure to improve the SEO of your WordPress site built from cool WordPress themes.

In this article, we will share with you the WordPress SEO best practices, which are proven to increase traffic. WordPress is very SEO friendly platform as when compared to other closed content management system.

For getting traffic to your website WordPress is the best alternative. Thus, on your WordPress site, you can perform any SEO technique.

WordPress SEO Best Practice

Before we get into WordPress SEO best practices, enable me to mention a couple of things you should need to think about as the ideal beginner.

SEO involves two strategies that are on-page and off-page SEO. On-page SEO consist of activities that we do on our site like content writing, adding keywords, etc.

Off-page SEO activity involves third-party website like blog commenting, guest blogs, link building, etc. We also have a black and white hat SEO.

Now let us move on to the WordPress SEO best practices one needs to keep in mind and implement it in 2019.

1. Carry Out Intelligent Keyword Search

Keyword stuffing used to work as an SEO technique in days gone. But Google and other search engines still rely on keywords to rank sites. That is, your SEO strategy should be guided to be intelligent search.

Would you rank high in Google for any phrase? One can make use of Google analytics to see the keywords people are using for finding your site on the internet. Your WordPress website statistics is another source for keyword ideas.

While doing your keyword search, look for long keywords. Make your keyword to a maximum of 4 words, then you have a high chance of ranking well for your single keyword search.

For example, ‘WordPress themes’ is more competitive than the keyword ‘responsive multi-purpose WordPress themes’ that is it is harder to rank first. SEO takes time, you will not get results overnight.

2. Focus on Content- the king of SEO

When it comes to SEO content is important. Content should be unique, valuable and relevant. A site without content is not a website. If you write content for your website and cover the topics which users are likely to search, you can easily rank your website.

Also, ensure that you create the content that is relevant to your targeted audiences. Add keywords to your content, do it naturally, do not force keywords into your content. Avoid copying content from the other sites, as the search engine identifies copied content.

I would exceptionally recommend you to make a complete content strategy before beginning a site. It will enable you to improve your site structure, SEO, and topical relevancy.

3. Use SEO ready WordPress themes and plugins

WordPress is the most popular platform today as you can have a site up and running in no time. All because of the WordPress plugins, anyone can build a professional website. But it depends on the themes and plugins you pick.

Always select the cool WordPress themes and plugins that are SEO friendly, it will give you a head start.

Firstly, you should select a theme that has clean and valid HTML. If the structure is all over the place you might have problems with your SEO and design.

It is simpler to use responsive themes from the WordPress theme directory. Also, you can use paid WordPress themes as per your needs.

4. SEO Friendly URLs

Having SEO friendly URLs is the key component of WordPress SEO best practice as well as user experience. Let’s suppose if you sell sunglasses, you would use URLs similar to these: example.com/sunglasses/brand1/product-name/. Aim to make your URLs short and easy to read.

Just go to Settings > Permalinks and select Post Name or Month and Name. Do this well before adding content to your blog to avoid broken links.

5. Mobile Friendly website

On the off chance that your site isn’t mobile friendly, you will have more bad rankings than mobile friendly sites. Your users will likewise realize your site isn’t responsive long time before they get to your landing page, which decreases your click-through rate.

Google recommends having responsive designs, it allows the designers to build a site following a mobile approach. The responsive site always looks great and functions well on all devices. Also, there are many great responsive cool WordPress themes available.

6. Social Media Signals

The development of social media has made a new and profitable channel for WordPress SEO. Indeed, even without engaging, you can see the extraordinary traffic capability of social media.

It additionally allows you to build a network around your brand and your products of your website made from cool WordPress themes.

Search engines also utilize brand and content mentions to determine ranking. One should use more social media platforms to create their audience and should work hard for making conversations and more user engagement.

7. Beat your Competition

When you enter your keyword in the Google top 10 site’s, there is more competition for that first position. Study about your competitors you can collect a lot of information like their link building technique, content strategy, and more.

This will also be helpful for you to understand your markets and audience. Find the top competitors of your industry and search what strategy they are using and how are they ranking well. You can also see your competitors backlinks by utilizing competitor analysis tool.

8. Improve your page load speed

On the off chance that your site takes a lot of time to load, you’re losing your clients or visitors. Further, you are making a website’s SEO rank down, and they are very hard to come by.

Slow pages lead to higher bounce rates, loss of traffic and client trust, so decrease your page load time as of now. WordPress will enable you to reduce your bounce rate and will also make sure that the content is delivered to the audience on right time. Here is how you can optimize it:

Compress your images: Make sure you always optimize your images before uploading them to WordPress website. Unoptimized images have a negative impact on SEO. There are many plugins you can use to optimize images.

Do remember that WordPress SEO takes time. After implementing all the above-given practices, you will have to wait to see the results. Also, keep updating your SEO strategy as per the industry-wide changes. We hope that you find this post useful.

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